Renderwow - 2/22/19 17:51

VOLUME VISION is an architectural 3D visualisation studio, specialising in offthe-plan property marketing. We are focusing more on the appeal of the image to the potential buyer rather than photorealism. While the lighting and materials always have to look realistic, we find that hyper-realistic imagery has too many imperfections, while loosing its appeal.

What rendering software do you use, and why?

Nowadays, the software is becoming irrelevant and most of the options out there have the capability to create outstanding results. We find that people, processes and workflows have a bigger effect on the final result and how happy the client is in the end. Similar to the majority of the companies in the industry, we mostly use 3ds Max, Corona & Photoshop along with a bunch of other programs. They seem to be the most efficient and well developed programs available today, allowing our artist to do their best work.

Any tips you can offer to artists out there that can help them in this industry?

First of all, create a well-structured & detailed workflow and stick to. If you follow the same process for every image you create, you will achieve consistent quality in your work, regardless of how busy you get.

Second, find another person, colleague or friend to check your work and keep you accountable to follow your workflow and do not miss anything.

Thirdly, once you have the confidence that you won't make any mistakes and the end result will be of consistent quality, you can build your creativity on top of it.

Seek inspiration anywhere possible: art, movies, books, dreams. We are surrounded by beautiful.

Is there anything you would do differently in the past that would help the way you design now?

Have checklists for everything you do.

Have you got inspiration from other artists? If so, who?

There is a lot of great artists out there, but the main issues is consistency. As a company gets busy, the quality drops. Weʼve seen lots of projects done by great and famous studios with 3d renders of unacceptable quality. We suggest to always view the images in high-resolution on larger screens to get the best impression. We personally love the visualisations by Gabriel Saunders (https://www.gabrielsaunders.com.au/).